Pellicola & Co. | BH Brand Launch
Client: Bridgitt Haarsgaard
The Ask: Taking Bridgitt’s Corporate Methodology and Course Material from a conference-style platform for the Fortune 500 industry and turning it into a digestible, usable and accessible product for anyone wanting to learn. As Bridgitt is most well-known in the corporate industry, a large portion of this project is developing her brand from the ground-up. Creating the “who” that neither negates her already established persona in the corporate world, but makes her approachable to the consumer. Branding includes creating a fresh, new logo and digital assets that can be used in future projects and social media platforms.
Strategy: Find the marriage between corporate and consumer. Clean, bright, fresh. Setting up a platform that is accessible, relevant and thumb-stopping... Bright colour-scheme, strong font, interesting imagery. In-feed assets will use original content and stock imagery for a body of work that can be used over a period of time and still play well together. These assets are intended to set-up Bridgitt in the upfront with symbiotic content that is turn-key for posting while leaning strongly in setting up her brand look and feel.
