Global Site Rebrand + Content Creation
Client: Cooper Tire US
As a pioneer for the tire industry, Cooper Tire has been a reputable brand for customers around the world for over fifty years. With a continuously growing brand and digital world, our team was given the opportunity to create a global site rebrand for Cooper Tire. To begin the development of this project, our Experience team consisted of UX designers, UI designers, copywriters, product strategists and social content strategists. As a visual designer on the Cooper Tire account, I worked alongside the visual design team to create a streamlined, efficient and appealing user interface. A design system was used throughout the project tracks to effectively execute wireframes and proposed visual designs. Prototypes were created by the visual design team to gather user testing data and provide insights for the marketing + product teams. Other account work included digital design for Cooper Tire's social media platforms (including Instagram, Twitter and Facebook).
