Natalia
Bertok
Jacobs

Client: Scotiabank Arena

With the launch of new ownership for the Scotiabank Arena (Toronto's main sports arena for Maple Leaf Sports and Entertainment teams), it was asked to create an influencer kit for the Raptors and Maple Leafs that would be mailed to influencers in Toronto. The kit included several elements: a pre-loaded Presto Card, tickets to a Maple Leafs or Raptors game, a branded Scotiabank Arena toque with team colours and a keepsake, die-cut Scotiabank Arena figurine with interchangeable mosaics. All elements were nested in a branded, soft-touch, black box with a replicated version of the Raptors Court or Leafs Rink on the bottom to add to the influencer kit experience and Scotiabank Arena branding on the lid.