Natalia
Bertok
Jacobs

Client: Scotiabank Arena

To surprise and delight the media, a stack of Scotiabank Arena branded pizza boxes were sent as media mailers to various media outlets across the downtown Toronto core. All of the boxes were filled with their favourite game day snacks like popcorn, custom Scotiabank Arena cookies, candies and pretzels. The idea of the pizza boxes was to help promote the 2018 Toronto Maple Leafs Home Opener game. The interior of the boxes included a personal note to the media highlighting Scotiabank Arena messaging and GO LEAFS GO artwork on vinyls.